I am passionate about digital marketing and utilizing data/insights to make strategic business decisions. I enjoy working with local, national, and global brands, as well as non-profit organizations, to generate revenue and grow their organizations.
Digital Marketing Services Manager – Powerchord
June 2015 – Present
Manage the day-to-day operations of the Digital Marketing Services Team, which is responsible for the digital marketing channels of SEO, Analytics, Email Marketing, and more. Work with individual team members on training & development across multiple channels. Assist with sales & client management through development of proposals, market research/analysis, and expertise on calls. Provide strategic recommendations for engineering teams in software/technology development.
Online Marketing Manager – HVH Consulting
July 2012 – June 2015
Manage the development and execution of online marketing strategies for small businesses and franchise companies nationwide, including search engine optimization (SEO), search engine marketing (SEM), website development & landing page design, social media management and other internet marketing services.
Sr Marketing Analyst & SEO/SEM Manager – BlueGrace Logistics
February 2010 – July 2012
Managed the company website, blog, and digital marketing strategies to drive sales leads and revenue, including paid campaigns, email marketing, and content creation/optimization. Conducted market research and analysis on online marketing tactics and the transportation/logistics industry, as well as our customers and competitors. Managed and trained the internal marketing team, as well as established and managed relationships with partners that assisted in the improvement of marketing efforts. Created marketing campaigns centered around a partnership with UFC and MMA fighters.
Bachelor of Science in Marketing
University of South Florida (College of Business)
Graduation – 2009
Google Analytics IQ
Google Ads & Marketing Platform
Microsoft Advertising Certified Professional
Pragmatic Institute – Foundations & PMC I
Post-Crisis Leadership – USF
Digital Marketing (SEO, Email, Paid, etc.)
Data, Analytics, Competitive & Industry Research
Strategic Business Planning
Website Development (HTML, JS, PHP)
Leadership Development & Organizational Management
Financial Management & Fundraising