Marketing Strategy & Planning

During my college experience, I was involved in a variety of organizations, including my fraternity and the Interfraternity Council. I started gaining experience in developing strategies and plans through my leadership positions with those organizations. Much of the fraternity experience incorporates finding new members and the marketing strategies required to attract the highest quality of member. This is where I started to realize how much I enjoyed creating plans and strategies and seeing them through to execution and measurement.

As the VP of Marketing & Recruitment for all the fraternities at one of the largest universities in the country, I was tasked with creating a marketing/recruitment plan to attract members for all fraternities at USF. This was not an easy task as a college junior just getting into my core marketing courses, but it came to me pretty easy. I developed a marketing strategy using social media, email, print, events and university resources to generate the largest recruitment class in the history of USF. That sealed my decision to pursue a career in marketing.

In my career, I have gained experience in the development of marketing plans and strategies from the research phase all the way through to the measurement and benchmarking phase. These strategies have been created for the companies I have worked for, as well as the clients we have worked with. My clients have included small business, international corporations, franchising organizations and non-profits across a variety of industries, sizes, locations, business models and more.